Meet Our General Manager

Simon Sarriedine, General Manager of Keyes European, has been part of the executive management team since 1997.

During his tenure he has served at the highest level of accomplishment with Keyes Audi, Centennial Toyota, a part of Keyes group, and Keyes European Mercedes-Benz. His knowledge and dynamic personality have given him the ability to rise through the organization from a Sales Manager to General Manager and a partner in the Keyes Automotive Group.

The industry has recognized Simon for many years of accomplishments and he has earned many prestigious awards for his leadership and customer retention with Audi, Toyota and Mercedes-Benz. These awards are a testament to his commitment to excellence. The Audi Magna Society Award, The Presidents Award and The Best of The Best from Mercedes-Benz are some of these accomplishments.

Several years ago Simon and the executives at Keyes Auto group, along with Mercedes-Benz USA, planned out a future location for Keyes European. This new design had to be part of the state-of-the-art Autohause concept for Mercedes-Benz.

There was only one goal in mind, "Create the best customer experience for our present and future customers." With this plan in motion for the past three years, Keyes Auto Group was set to create the most extravagant and luxurious dealership in the country.

Keyes Auto Group, Simon and his team are proud to announce the completion of the 275,000 square ft. building of the premier Mercedes-Benz dealership, Keyes European. The LEED Certified facility is now the largest Mercedes-Benz dealership in the country.

The premier Mercedes-Benz dealership, Keyes European, is proud to have a strong foundation for our current and growing customers. Please join us for a celebration of our customers during the holiday season.